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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Interkulturní komunikace pracovníků v cestovním ruchu
 Marková, Tereza
Marková, T. Intercultural communication of employees in tourism. Bachelor thesis. Brno: Mendel University, 2022. The bachelor thesis deal with the intercultural communication of workers in a selected area of tourism. The aim of the thesis is to find out the ways of intercultural communication of workers in spa facilities with foreign business partners and to create proposals for the elimination of problem areas. The thesis is divided into several parts. The theoretical part describes the issues of intercultural man-agement, Hofstede’s dimensions, and culture. The current situation in spa tourism will also be discussed by the Covid-19 pandemic. The methodological part focuses on the description of research and the form of data collection. In the practical part, information on business communication of selected countries will be written, including an evaluation of the obtained interviews. The final part of the work will summarize the findings and quantify the economic proposals.
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The Intercultural Communication in the Context of the EU Cultural Policy
 Opatrný, Martin ; Opletalová, Lenka (advisor) ; Mechurová, Zdenka (referee) ; Soukup, Václav (referee)
THE ABSTRACT The intercultural communication is an extraordinarily important topic especially within the multicultural environment of the European Union. Ph.D. work "The Intercultural Communication in the Context of the European Union Cultural Policy" is focused on a possible relation between intercultural communication and policymaking and realization of the EU cultural policy. Based on studied scholarly literature, other materials and considering previous author's expert experience a basic hypothesis was drawn up - despite all proclamation of the EU the intercultural communication is significantly underestimated. This basic premise was especially because of further surveying divided into a few fractional hypotheses. The aim of the thesis was to empirically verify the assumption formulated above. This dissertation work therefore analyzes the intercultural communication's theory, the history and the present of the EU cultural policy and the EU key institutions responsible for cultural policymaking. The work provides an overview of basic communication characteristics of the EU member states and their cultural categorization. This summary was inter alia prepared thanks to cooperation with The Hofstede Centre and Richard Lewis Communications international institute and its helpful internal online tools...
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